A Bibliography of the Modern Chap-Books and their Imitators - download pdf or read online

By Frederick Winthrop Faxon

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If, on the other hand, you encircle your competitor so that the opposing manager foresees an untenable position, it is prudent to give the rival a way out and not force him into a fight-to-the-end mind set. Strategies include exploiting a competitor’s weaknesses and aggressively staying ahead by developing product enhancements, value-added services, and initiating any other programs that would negatively affect his ability to maintain a profitable market position. The psychological intention? Discourage your opponent from making a monumental effort to survive.

Or observing large companies offering dazzling feature-laden products. Or looking at technology-rich firms generating new applications overlaid with enhanced value-added services. Your best course of action under those conditions is to take active control quickly, even if it compels you to venture away from your home markets and comfort zones. For instance, ally with firms in joint relationships so that the cumulative effects yield greater market advantages and strategy options than you can accomplish independently.

The psychological intention? Discourage your opponent from making a monumental effort to survive. Instead, encourage him to take the more tempting approach and exit the market. Desperate Market Desperate means that the competitive situation is chaotic and the only means of surviving the situation is by forging within yourself as much courage as you can mount. Then, with a stouthearted show of leadership, excite the determination of those you supervise to stay the course. To manage others in this type of competitive market, however, requires that you remain totally candid with your employees and explain the risks and indicate that there may be little or no chance of success.

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A Bibliography of the Modern Chap-Books and their Imitators by Frederick Winthrop Faxon


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